Experimentation roll out

METRO Digital, the IT unit of Metro AG, had the goal to evolve a data-driven and user-centered product development process for its international platforms and online shops.

Feature Flag, Rollout or A/B test? - Optimizely

Drive growth, wherever you need it

Enterprise Experimentation at IBM — SUMPAT

Pitfalls in Product Experimentation, by Olivia Tanuwidjaja

Running a Proof of Concept

AB Testing and Progressive Rollouts — seldon-core documentation

It's All A/Bout Testing: The Netflix Experimentation Platform, by Netflix Technology Blog

Hold-Out Groups: Gold Standard for Testing—or False Idol?

Introduction - Optimizely Full Stack Experimentation