Asics GEL-Lyte III OG – buy now at Asphaltgold Online Store!

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While the market leaders in the running shoe sector were constantly trying to outdo each other in technical innovations at the end of the 80s, Onitsuka in Japan developed its very own idea of how a running shoe should look and perform. The foundation stone was laid in 1986 with the Gel damping, which was used for the f
While the market leaders in the running shoe sector were constantly trying to outdo each other in technical innovations at the end of the 80s, Onitsuka in Japan developed its very own idea of how a running shoe should look and perform. The foundation stone was laid in 1986 with the Gel damping, which was used for the first time in the Asics GT-II. Over the years, a series was created that culminated in 1990 in the form of the Asics Gel-Lyte III. Compared to its predecessors, the Gel-Lyte III incorporated all of Asics' tried and tested achievements, such as the triple compression-moulded EVA midsole, Asics Gel cushioning and, last but not least, the split tongue. This feature not only ensured an optimal fit, but also visually set the shoe apart from its competitors. Coupled with the classic colourways of its time, the shoe quickly established itself in the running sector, but was also increasingly discovered by hip-hop culture and rocked the streets. In 2007, the Gel-Lyte III had its first collab with the Dutch sneaker store Patta, so that a success story took its course and the fan community grew ever larger.