In pictures: Game opens biggest Belong arena in House of Fraser

Game and Belong gaming arenas have joined forces with House of Fraser to open the UK’s biggest in-store gaming experience inside the department store on Oxford Street.

Belong by GAME - Sigma

In pictures: Game opens biggest Belong arena in House of Fraser, Gallery

Why is selling consoles deemed a zero-sum Game?

Sports Direct to offer esports with Game Digital tie-up

Belong Gaming Arena reportedly ceases US operations

Frasers Group has signed a brand-new site in Manchester for Sports Direct - Retail Focus - Retail Design

Belong by GAME - Sigma

The First Belong Arena Is Coming!

Belong Gaming Arenas (@BelongArenas) / X

Get ready Chicago 👋 Your local Belong Gaming Arena in Schaumburg at #TheStreetsOfWoodfield opens TODAY, Friday 1/21 at 2PM. This weekend you can enjoy, By The Streets of Woodfield

Sports Direct takes control of GAME as Mike Ashley's high street empire expands - Mirror Online