Deus Ex Machina makes high-end motorcycles and loses money on each one - Los Angeles Times

In a narrow workshop off a Venice alley, Michael Woolaway uses a wooden mallet to shape an aluminum bracket for a motorcycle.

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Why Every Deus Bike Sold Loses the Shop Thousands

Inside Deus ex Machina

Why Every Deus Bike Sold Loses the Shop Thousands

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Photos: Deus Ex Machina motorcycles - Los Angeles Times

Custom motorcycle maker loses money on all models

Why Every Deus Bike Sold Loses the Shop Thousands