Sol de Janeiro's Heela Yang: 'Over 90% of our growth this year is

While the Brazilian Bum Bum Cream catapulted the brand’s awareness, Sol de Janeiro’s expansion into the perfume mist category is what really boosted the brand’s bottom line, said Heela Yang, the brand’s co-founder and CEO. According to its parent company, L’Occitane, which bought the company at the end of 2021, Sol de Janeiro experienced a 174% sales increase to $454 million in the six months ending September 30.

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Sol de Janeiro has announced a rebrand inspired by its storied Brazilian heritage. CEO and co-founder Heela Yang said the new brand…

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Interview: Heela Yang on spreading body positivity and Brazilian confidence with Sol de Janeiro : Moodie Davitt Report

Interview: Heela Yang on spreading body positivity and Brazilian confidence with Sol de Janeiro : Moodie Davitt Report