With stores closed, MAC Cosmetics expands AR try-on for e-commerce - Glossy

After three years of testing and learning with augmented reality in-store, MAC Cosmetics is going all-in an augmented reality try-on tool to its e-commerce, in part as an effort to stem the loss of sales from its retail store closures.

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With stores closed, MAC Cosmetics expands AR try-on for e-commerce - Glossy

MAC Cosmetics Beauty and Makeup Products - Official Site