The signature contoured bottle from Coca-Cola, alongside other designer bottles for whiskey or perfume, could end up being pushed out of the European market under draft EU rules to promote reusable packaging, a move that is causing jitters in the drinks industry.
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Frédéric Simon – Page 13 –
Coca Cola Europacific Partners Expands Returnable Glass Bottle System in France
Packaging and Packaging Waste Regulation (PPWR) – Euractiv
– Page 33 – EURACTIV is your one-stop-shop for in-depth news about policies and politics from EU institutions and national capitals.
Circular economy –
The Coca-Cola Bottle In Europe: No Fluting, No Distinctiveness Foley Hoag LLP - Trademark, Copyright & Unfair Competition - JDSupra
packaging and packaging waste regulation –
Sticks or carrots? The West's balancing act with China at COP28 – Euractiv