When, in 1974, employees at the Japanese design company Sanrio created Hello Kitty, the small, rounded cartoon cat with a red bow between her ears and no mouth, they could never have dreamt that she would become the global megastar she is today. Sales of Hello Kitty merchandise now account for half of Saniro
When, in 1974, employees at the Japanese design company Sanrio created Hello Kitty, the small, rounded cartoon cat with a red bow between her ears and no mouth, they could never have dreamt that she would become the global megastar she is today. Sales of Hello Kitty merchandise now account for half of Saniro's $1bn (£500m) annual turnover and her face adorns 50,000 products, sold in more than 60 countries.
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Case Study Hello Kitty.docx - CASE STUDY 11.1 Hello Kitty: can the cartoon cat survive the buzz across the world? Source: Sanrio License GmbH. When in
Licensing Magazine March 2023 ENG by BM srl - Issuu
More than 25 different easy-to-pick-up-and-play mini-games starring Hello Kitty and her Sanrio friends: Keroppi, Badtz-Maru, My Melody and more Have a
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Top cat: how 'Hello Kitty' conquered the world, The Independent, hello kitty
Top cat: how 'Hello Kitty' conquered the world, The Independent, hello kitty