How consumer habits led to the launch of Coca-Cola Canada's mini

Sporting a new, smaller and resealable 250 mL bottle, Coca-Cola’s new mini bottles are the latest addition to the company's beverage portfolio. Mini bottles make it easier for consumers to manage their sugar and calorie intake, while still enjoying their favourite Coca-Cola brand.

Thursday analyst calls: Nike, Apple, Exxon, Southwest, Coca-Cola

Coca-Cola's Emotional Journey: How Storytelling Transformed Consumer Perception

Just Weight, 2013-07-16

Coca-Cola - Wikipedia

Coca-Cola Commercial and Consumer Behavior - 1092 Words

The Coca-Cola Company's Competitive Strategies, by Shwetha Gowri Nagaraj

Follow the consumer”: Coca-Cola's marketing lead on what makes a successful partnership

Coke Marketing Strategy: Their Recipe for Success (+5 Achievable Strategies)

Digital Transformation & Culture : The Coca-Cola Canada Story

Soda industry launches 'calorie count' vending machines

Coca-Cola Segmentation, Targeting and Positioning

Coca-Cola moves to 'One Brand' strategy, scrapping individual brand campaigns

Consumer behavior - buying, having, and being, 10th ed by Michael R Solomon, 2013

The Four Horsemen May Charge Over the Earth—but Coca-Cola Will Remain - The Atlantic

Coca-Cola takes 'One Brand' marketing strategy global with 'Taste the Feeling' campaign