With merino wool, the question of animal welfare is back in fashion

Trendy wool might seem more ethical than fur or exotic animal skins, but merino sheep can still be victims of cruel practices, especially in Australia.

FOUR PAWS Investigates Mulesed-Wool in Global Sportswear - FOUR PAWS in US - Global Animal Protection Organization

Is Merino Wool Ethical?

New study: Pandemic leads to increased demand for compassion in fashion - FOUR PAWS International - Animal Welfare Organisation

Fiber Optics: Wool Lovers Battle Animal-Rights Crowd Over Sheep Shearing - WSJ

EILEEN FISHER PROJECT Womens Sz Large Gray Knit Merino Wool Crop Sweater EXC

Buy Darn Tough Merino Wool Boot Sock Full Cushion: Athletic Socks - ✓ FREE DELIVERY possible on eligible purchases

Darn Tough Merino Wool Boot Sock Full Cushion

Blog — Chasing Windmills

How the Wool Was Pulled Over Outdoor Lovers' Eyes

Animal Use in Fashion and Little Oversight of Welfare - FOUR PAWS in US - Global Animal Protection Organization

DANISH ENDURANCE 3-Pack Merino Wool Dress Socks, Breathable & Sweat-Wicking Crew Socks for Men & Women : Clothing, Shoes & Jewelry

DANISH ENDURANCE 3-Pack Merino Wool Dress Socks, Breathable & Sweat-Wicking Crew Socks for Men & Women

PAOLA Sweater - 100% Cruelty Free Merino Wool - L'Envers – L'ENVERS